Sharon Cheng

New York, NY

Director of Patron Relations

Photo by Steve Zhao

As a founding team member of Teatro Nuovo, Cheng has been active in roles ranging from liaison with vendors and participants as Program Coordinator, through creation and design of marketing materials, to her current position as Director of Patron Relations. Throughout, she has contributed strategic insight and guided the startup company in dynamic leveraging of resources. 

Cheng worked closely with the late Shirley Young, a former Grey Advertising and General Motors executive and a devoted philanthropist, on education and performing-arts projects through the US-China Cultural Institute. Since its founder’s passing, Cheng has continued with the USCCI as Artistic Administrator and carries forward its mission of bridging international relations through arts and culture.  She has managed various business functions, conferences and special events for Catalyst Financial Partners, 7E Wellness and Bechstein-America.  Prior to relocating to New York, she initiated projects, conducted surveys and created program solutions for the intergovernmental service exchange program at the Pennsylvania Department of Transportation. Specializing in organizational performance management, she is co-author of several Chinese articles in public-sector management journals.

As a musician, Cheng made her U.S. professional debut with the New Jersey Symphony Orchestra as the soprano soloist in Beethoven’s Symphony No. 9 in 2009.  A winner at several vocal competitions, she has portrayed over 30 operatic roles with companies around the United States, garnering praise especially for “comedic talent and dazzling high notes.”

Cheng holds an LL.B. in Administrative Management from the Chinese Culture University in Taiwan, a Master’s degree in Public Administration from Penn State Harrisburg, a Master of Music Performance from Syracuse University, and an Artist Diploma in Voice Performance from Queens College, CUNY.  She is also a New York State licensed esthetician and makeup artist.

Email:
scheng@teatronuovo.org